If your website is fairly static (i.e. it's mainly non-moving words and pictures on a page), then you need to move into the new Web 2.0 era. That means adding some interactive elements to your site. Today's consumers accept standard websites but get excited and impressed by those that step it up a notch. If you want to be taken seriously in today's world, add items to your website that allow your customers to interact with you, such as a blog, slideshow, video or even a poll. They don't have to be elaborate; they just have to operate smoothly and be relevant to your audience.